Read why not to build health and wellness blogs in 2024

Subarna Debbarma (BPT, DNHE)
health and wellness blogs

Health and wellness blogs are platforms where individuals share information, tips, advice, and personal experiences related to physical, mental, and emotional well-being. These blogs cover a wide range of topics, including fitness, nutrition, mental health, self-care, mindfulness, healthy recipes, alternative medicine, and lifestyle choices.

However, high competition in the health sector and low traffic in health and wellness blogs can be frustrating. Meeting E-A-T (Expertise, Authoritativeness, Trustworthiness) requirements is also challenging. Low traffic can indeed translate to lower earnings. Additionally, building domain authority (DA) for health and wellness blogs can be challenging.

SEO difficulty problem in health and wellness blogs

SEO difficulty can indeed be a significant challenge for health and wellness blogs due to various factors inherent to the niche. Here's why SEO can be particularly challenging for blogs in the health and wellness space:

1. High Competition: The health and wellness industry is incredibly competitive, with countless blogs trying for the top spots in search engine results pages (SERPs). Established websites, authority sites, and well-known brands often dominate the search rankings, making it difficult for newer or smaller blogs to compete.

2. E-A-T Requirements: Google places a strong emphasis on expertise, authority, and trustworthiness (E-A-T) when ranking health-related content. Health and wellness blogs must demonstrate expertise by providing accurate, well-researched information, and establishing authority in their niche to rank higher in search results. Building E-A-T takes time and requires consistently high-quality content and backlinks from reputable sources.

3. Complexity of Topics: Health and wellness topics are often complex and multifaceted, requiring a deep understanding of medical concepts, scientific research, and holistic approaches to well-being. Writing authoritative content that is both accurate and accessible to readers while satisfying search engine algorithms can be challenging.

4. Constantly Changing Guidelines: Search engine algorithms are continuously evolving, and Google frequently updates its guidelines and algorithms. Staying abreast of these changes and adapting SEO strategies accordingly is essential for health and wellness bloggers to maintain or improve their search rankings.

5. Misinformation and Sensitivity: Google aims to prioritize trustworthy and accurate health information to protect users from misinformation and potentially harmful advice. Health and wellness bloggers must be cautious about the information they provide and ensure that their content aligns with established medical guidelines and best practices.

6. Long-tail Keywords and Specificity: Health and wellness topics often involve long-tail keywords and specific queries related to symptoms, conditions, treatments, and lifestyle choices. Finding the right balance between targeting high-volume keywords and addressing niche topics that resonate with the target audience can be challenging for SEO optimization.

7. Copyright Issues: In the health sector, definitions of diseases, injuries, and symptoms are universal, leading to potential copyright issues. For instance, describing symptoms such as fatigue, restlessness, and difficulty breathing for a disease like coronavirus is common across various sources. As a result, bloggers may encounter copyright issues when writing about health and wellness topics.

Low Traffic in health and wellness blogs impact on Earning

According to Google Trends, the health and wellness Blogs niche is experiencing low traffic, and Google Discover is prioritizing news health content over real health and wellness blogs.

Low website traffic can indeed result in lower earnings, especially for health and wellness blogs websites that rely on traffic for revenue generation. Here's why low traffic can lead to decreased earnings:

1. Ad Revenue: Websites often earn revenue through advertising, such as display ads, sponsored content, or pay-per-click ads. With low traffic, there are fewer opportunities for ads to be seen or clicked, resulting in lower ad revenue.

2. Affiliate Marketing: Affiliate marketing involves promoting products or services and earning a commission for sales generated through affiliate links. Low traffic means fewer people clicking on affiliate links, which can lead to reduced affiliate income.

3. Product Sales: Websites that sell products or services directly may experience lower sales with low traffic. Fewer visitors mean fewer potential customers, resulting in decreased revenue from product sales.

4. Subscription Models: Websites that offer subscription-based services or premium content may struggle to attract subscribers with low traffic. Subscriptions are typically based on a percentage of website visitors, so low traffic can directly impact subscription revenue.

5. Sponsorship Opportunities: Brands and advertisers may be less inclined to sponsor or collaborate with websites that have low traffic, as they may not see sufficient return on investment. This can result in fewer sponsorship opportunities and decreased revenue from partnerships.

In conclusion, health and wellness blogs are highly competitive, and building domain authority is difficult. Less domain authority impacts your ranking on Google, resulting in less traffic, which means lower earnings. However, if you're interested in building health and wellness blogs, you can certainly do so, but don't expect significant traffic or earnings.

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