Health Website
Types of a Health Websites:
Is a health website is easy to rank in Google?
Health website are challenging in ranking because of several policies. Old Health Websites, Government Health Websites, News Websites, web-stories can easily ranking on top page as well as Google discover. But new health-related Blog website are challenging to rank.
If don't rank your website resulting your traffic will be zero that means your earnings also zero. So don't estimate so much from Google.
Why do health websites face challenges in ranking?
1. E-A-T (Expertise, Authoritativeness, Trustworthiness):
- Health content falls under the "Your Money or Your Life" (YMYL) category, which Google scrutinizes closely for accuracy and credibility. Establishing expertise, authority, and trustworthiness is crucial.
- Lack of authoritative sources, unverified information, or content created by unqualified individuals can hinder ranking.
2. Competition and Niche Saturation:
- The health niche is highly competitive, with numerous established websites, medical institutions, and authoritative sources trying for top positions.
- High competition often means it's harder for newer or smaller sites to break through and rank prominently.
3. Quality and Depth of Content:
- Google values comprehensive, in-depth, and well-researched content. Health-related topics require accuracy, updated information, and expertise.
- Websites with shallow or outdated content might struggle to rank against those offering more detailed and reliable information.
4. Evolving Search Algorithms and Guidelines:
- Search engine algorithms continuously evolve, and Google often updates its algorithms (like the Core Updates) to improve search quality.
- Keeping up with these changes and adapting content and strategies accordingly is essential but can be challenging for website owners.
5. Backlink Profile and Authority Signals:
- Backlinks from reputable health-related websites are crucial for demonstrating authority and trustworthiness to search engines.
- Acquiring quality backlinks within the health niche can be difficult compared to other industries due to stringent content standards and trust issues.
6. Sensitive and Regulated Content:
- Health content often deals with sensitive topics and regulatory compliance (HIPAA, medical advice, etc.).
- Websites must adhere to strict guidelines and legal frameworks, making it challenging to create content that meets both user needs and regulatory requirements.
7. YMYL Impact on Search Engine Scrutiny:
- The "Your Money or Your Life" category faces stringent scrutiny from search engines due to the potential impact on users' health, well-being, and finances.
- Search engines tend to be more cautious and demand higher standards for ranking health-related content.
Health Website Earning trough Adsense and Google Ad Manager
Earnings from Google AdSense and Google Ad Manager (formerly known as DoubleClick for Publishers or DFP) for a health-related website involves various factors. Both platforms offer website owners to monetize their content through advertising (ADS).
However, earnings can be complex due to multiple variables affecting ad revenue.
Google AdSense vs Google Ad Manager
1. Google AdSense
Google AdSense is a widely used advertising platform that enables website owners to display targeted ads on their sites. AdSense operates on a pay-per-click (PPC) or pay-per-impression (PPM) basis. Publishers earn money when visitors interact with the displayed ads (clicks) or simply by viewing them (impressions). Trough auto ADs Google handles the ad selection, placement, and payment processes.
2. Google Ad Manager
Google Ad Manager is a more sophisticated platform that provides advanced ad serving capabilities trough biding option. It allows publishers to manage and optimize their ad inventory through a centralized platform. Ad Manager offers various ad formats, targeting options, pricing rules, and performance tracking tools to maximize revenue. It's suitable for larger websites with complex ad operations. Google ad manager operates on Cost-per-thousand impressions (CPM) or cost-per-impressions (CPI) basis.
Factors of Earnings
1. Traffic Volume and Quality
The volume of traffic your health website receives significantly impacts earnings. Higher traffic generally means more ad impressions and potential clicks, thus increasing revenue. Quality traffic relevant, engaged users often leads to better ad performance and higher earnings.
But if your website doesn't have sufficient organic traffic or quality traffic than you can't earn.
2. Ad Placement and Format
Strategic ad placement and utilizing various ad formats can positively affect revenue. Placing ads where they're visible but not intrusive is crucial. Formats like display ads, native ads, and responsive ad units cater to different user experiences and may influence engagement.
"Remember, don't place ads against Google's policy. The best practice for ad placement is to have a minimum of 1 to 3 ads per page."
3. Niche and Content Relevance
The best health niche selection can attract premium advertisers willing to pay more for targeted audiences. Relevant and high-quality content can enhance user engagement, potentially leading to better ad performance and higher payouts.
4. Seasonality and Trends
Health topics might experience seasonal fluctuations or trend-driven spikes in traffic and ad demand. Certain health-related topics could be more sought after by advertisers, impacting ad rates accordingly.
5. Geographical Location
Visitor location influences ad rates; some regions attract higher-paying advertisers. Tier-one countries like the US, UK, and Canada typically offer better ad rates compared to others.
AdSense and Ad Manager Payment Models
1. AdSense
AdSense primarily operates on a revenue-sharing model. Publishers receive a percentage of the ad revenue generated by their website traffic. The revenue share varies but is generally around 68% for content ads (display and text) and 51% for search ads.
2. Ad Manager
Ad Manager's revenue depends on various factors, including ad formats, bidding behaviour, targeting options, and deals made through direct sales or programmatic advertising. Publishers using Ad Manager have more control over ad inventory, allowing for more diverse revenue streams.The revenue share varies depending on Third-party-advertising companies but is generally around 5% to 20%.
Expectations of Earning From Adsense and Ad Manager (ADX)
Earnings from AdSense or Ad Manager for a health website is challenging due to the previously mentioned factors. However, as a reference point:
CPM (Cost Per Mille): The average CPM for health-related websites can vary widely, ranging from $0.80 to $15 or more per thousand impressions, depending on traffic quality and niche specificity.
CPC (Cost Per Click): Clicks on health-related ads may earn publishers between $0.01 to $5 per click on average, again influenced by niche, audience, and ad quality.
CTR (Click-Through Rate): Typically, health websites might experience a CTR between 0.5% to 15%, but this can fluctuate based on content relevance and ad placement.
Earning Potential: A health website with 100,000 monthly visits could potentially earn between $300 to $1000 per month from AdSense or Ad Manager, but these figures can significantly vary.
Strategies to Maximize Earnings
1. Optimize Ad Placement: Experiment with ad placements while ensuring a positive user experience.
2. Content Quality: Produce high-quality, engaging content that attracts and retains visitors.
3. Diversify Ad Formats: Utilize various ad formats to cater to different user preferences.
4. Targeted Traffic Acquisition: Focus on attracting relevant, targeted traffic through SEO, social media, and content marketing.
5. A/B Testing: Continuously test different ad formats, placements, and strategies to optimize revenue.
How much Adsense pay a Health-related Website?
I have a running a health-related Website. In my experience my total page views 16,517 page RPM is $6.87, total ad impression 24,996, total clicks 957, total CTR % is 3.83%, and the CPC I will get $0.12. That means per 1000 Page views you can get approx $4.59 and if you will get 50,000 page views per month you will earn $230.
How much Google Ad Manager pay a Health-related Website?
I have a running a health-related Website. In my experience, here you can see total ads impression is 15,000 eCPM is $0.84 revenue is $12.64. That means per 1000 views you will get 5000 ads impression and revenue you will get approx $4.2.
Note: Earnings from AdSense and Ad Manager for a health website can be substantial, but they depend on multiple factors. While the health niche can attract higher-paying ads, realistic expectations should consider the nuances of traffic quality, niche specificity, geographical location, and user engagement. Employing strategic optimization, quality content creation, and targeted traffic acquisition can significantly boost earnings potential. Experimentation, patience, and ongoing adaptation to market dynamics are key to maximizing revenue from these advertising platforms on a health-related website.
